It began in Kahuku and Lāʻie — a handful of college friends and a professor who kept noticing the same thing about the businesses around them. The work was real. The tools were not. Orders on paper, schedules on a whiteboard, the whole operation living in one person’s head.

The software that could have fixed it was built for companies ten times their size, priced to match, and asked them to throw out everything that already worked.

So the first build was for one shop in Hawaiʻi — made to fit around what it already had rather than replace it. That is still the whole idea, and the work has since followed people well past the island.